The item rollover effect has now been updated on the site to pull data from - and to point to - WoWHead.  To get item names to turn the proper color simply enclose the item name (PROPERLY SPELLED AND CAPITALIZED) like this: [ item ] Item Name [ /item ] (without the spaces).  If you just paste the URL of the item from WoWHead it will automatically be turned into a rollover as well.  This is how you link Quests and Spells.  Have fun, go nuts!

Examples enclosing the item name in [ item ]:

• [Acolyte's Pants]
• [Aldor Heavy Belt]
• [Accelerator Stompers]
• [Amulet of Dazzling Light]
• [Ancient Iron Heaume]
• [Stained Shadowcraft Spaulders]
• [Val'anyr, Hammer of Ancient Kings]

Examples of just WoWHead Links:

• http://www.wowhead.com/?item=46031 <-- Item
• http://www.wowhead.com/?spell=53651 <-- Spell
• http://www.wowhead.com/?quest=12804 <-- Quest
• http://www.wowhead.com/?achievement=950 <-- Achievement

Testing using a href code:

• Light's Beacon
• A Steak Fit for a Hunter